Advertise on the Radio with Things Green
Indoor & Outdoor Living Communications since 1986
Stats and Demos
Things Green stays in the forefront of indoor and outdoor living ideas and trends. Gardening is America's number one hobby. According to the National Gardening Association (NGA) more families are engaged in gardening which boasts a recent 200% increase. Nationwide $29.1 billion dollars a year is spent in the United States per year alone.
In California $31.3 billion is invested yearly with $4.3 billion as a hobby and an additional $27 billion as an industry (landscaping, gardening, hardscapes, etc) which trumps all states combined.
According to Statista 2019 the share of Americans who did gardening in the last 12 months in 2018 by age are: 10.79% (18-29 years old), 20.65% (30-49 years old) and 29.48% (50-64 years old). We skew our demographics for the 10.79 percentile which lowers our demographics to the 39 year old female, 41 year old male. They spend an average of 3.15 hours weekly working in the garden on a property they own valued at $735,000.00.
In California $31.3 billion is invested yearly with $4.3 billion as a hobby and an additional $27 billion as an industry (landscaping, gardening, hardscapes, etc) which trumps all states combined.
According to Statista 2019 the share of Americans who did gardening in the last 12 months in 2018 by age are: 10.79% (18-29 years old), 20.65% (30-49 years old) and 29.48% (50-64 years old). We skew our demographics for the 10.79 percentile which lowers our demographics to the 39 year old female, 41 year old male. They spend an average of 3.15 hours weekly working in the garden on a property they own valued at $735,000.00.
Intro to SEE & Media Platforms
Broadcast Radio/Cable Radio/Online Radio Platforms: Things Green is noted as operating one of the first and longest consecutive running online radio stations using AdrenalineRadio.com receiving the first ever Blue Ribbon distinction for best online radio from the State of California.
In May 1986 Nick Federoff began his radio career on KFI, Los Angeles. Though the station was good to launch a career it didn't offer expansion to radio stations outside of southern California. After 10 years we expanded the program to current stations like the 50,000 watt flamethrower, KGMI AM 790 out of the Bellingham/Seattle, Washington area to WRNR FM 106.5 - AM 740 in Annapolis, Maryland, KUJ AM 1420 Walla Walla, WA, KGOE AM 1480, Eureka, CA and many others.
Along with traditional radio stations we propel the program through cable radio along with a Facebook feed to various open and closed groups and via LinkedIn.
In May 1986 Nick Federoff began his radio career on KFI, Los Angeles. Though the station was good to launch a career it didn't offer expansion to radio stations outside of southern California. After 10 years we expanded the program to current stations like the 50,000 watt flamethrower, KGMI AM 790 out of the Bellingham/Seattle, Washington area to WRNR FM 106.5 - AM 740 in Annapolis, Maryland, KUJ AM 1420 Walla Walla, WA, KGOE AM 1480, Eureka, CA and many others.
Along with traditional radio stations we propel the program through cable radio along with a Facebook feed to various open and closed groups and via LinkedIn.
Campaign Benefits
Associating your company with Things Green are many.
° Improve company image. In a 2015 Cone Communications/Ebiquity Global CSR Study, Near universal in their
demands for companies to act responsibly, nine-in-10 consumers expect companies to do more than make a
profit, but also operate responsibly to address social and environmental issues. Specifically,
° 78% want companies to address important social justice issues.
° 87% will purchase a product because a company advocated for an issue they cared about and 76% will refuse
to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs.
° Attract new customers, keep existing customers by being high profile. Drive traffic to your web site, in-store
sales or support your retailers. People do business with companies they recognize and support good causes.
° Participation in this program is like having your staff on-site - without the cost! ° Association with television
and radio host Nick Federoff.
° Improve company image. In a 2015 Cone Communications/Ebiquity Global CSR Study, Near universal in their
demands for companies to act responsibly, nine-in-10 consumers expect companies to do more than make a
profit, but also operate responsibly to address social and environmental issues. Specifically,
° 78% want companies to address important social justice issues.
° 87% will purchase a product because a company advocated for an issue they cared about and 76% will refuse
to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs.
° Attract new customers, keep existing customers by being high profile. Drive traffic to your web site, in-store
sales or support your retailers. People do business with companies they recognize and support good causes.
° Participation in this program is like having your staff on-site - without the cost! ° Association with television
and radio host Nick Federoff.
Consumer Needs
Consumer Needs is About DIY.
1. 39% of DIYers are DIYing specifically to save money.
2. 47% of home improvement projects were done because people take pleasure in doing DIY projects.
3. 52% of DIYers are 24 to 44 years old which means the majority of DIYers are from two different generations: Millennials and Gen X. Ages 35 - 54 are often times driven by the desire to increase energy efficiency.
4. 56% of DIYers hire a professional contractor as they understand the level for professional help.
5. 88% of DIYers watch how-to television and videos online, and 65% of DIYers would be more likely to buy from a brand that provides videos for DIY projects.
6. 84% of DIYers are looking at inspirational content all year round.
7. 82% of DIY shoppers are still shopping in stores but they use phones and tablets as their go-to shopping resource.
8. DIYers are exceptionally green-conscious. They are looking to purchase products that are created ethically, sustainably and possibly offer benefits to underprivileged communities or people groups.
9. The Home improvement industry as a whole is projected to reach $322.4 billion. This year alone, nearly 40% of Americans considered starting a DIY project. The DIY Consumer is here and growing.
Things Green is how is your brand is going to convince them to purchase from you.
1. 39% of DIYers are DIYing specifically to save money.
2. 47% of home improvement projects were done because people take pleasure in doing DIY projects.
3. 52% of DIYers are 24 to 44 years old which means the majority of DIYers are from two different generations: Millennials and Gen X. Ages 35 - 54 are often times driven by the desire to increase energy efficiency.
4. 56% of DIYers hire a professional contractor as they understand the level for professional help.
5. 88% of DIYers watch how-to television and videos online, and 65% of DIYers would be more likely to buy from a brand that provides videos for DIY projects.
6. 84% of DIYers are looking at inspirational content all year round.
7. 82% of DIY shoppers are still shopping in stores but they use phones and tablets as their go-to shopping resource.
8. DIYers are exceptionally green-conscious. They are looking to purchase products that are created ethically, sustainably and possibly offer benefits to underprivileged communities or people groups.
9. The Home improvement industry as a whole is projected to reach $322.4 billion. This year alone, nearly 40% of Americans considered starting a DIY project. The DIY Consumer is here and growing.
Things Green is how is your brand is going to convince them to purchase from you.
Goals/Objectives
Things Green is an extension of your products and services. We operate as your sales team to the end user instructing and educating along the way. Our telephone lines are open 24/7 to answer questions on your behalf via our media outlets. It is our goal to do what we can help you grow. In turn, you help us grow.
Scope of Work
Frederick R. Barnard said “a picture tells a thousand words” and Things Green paints several pictures that your clients can relate to one way or another. We tell your story that compels the consumer to chose you!
Advertising Rates
Allow us to have a frank conversation. Each one of our media outlets are palatable for every business size. Although our reach is nationwide our flagship is southern California where gardening is 24/7, 365 days a year. Some companies like to pile up their advertising in Spring and Fall. We find better results when we can get your message to the consumer over all seasons. It burns your message in their minds and in Nick’s for cheap-and-shameless plugs (and he’ll do plenty of those).
We have rates that are modular that you choose from. Or, we have customized rates based on a budget you give us. Either way, both is easy on the pocketbook. Look, we don’t work out of the front of a VW. We are full time garden communicators since 1986. The reason for our success is that we help our advertisers. You can’t do what we do for this long and not be good at it.
Bluntly, we are not a swap meet so the rate we give is the best rate, period. Unless prior arrangements are made, all advertising and underwriting is pre-paid. If you are an advertising agency securing a media buy on behalf of a company we do not include your agency fee in our invoicing. The invoice we give you is the rate you pay - no exceptions!
In addition, due to the ever changing landscape of media outlets we have, we do not make any claim to the accuracy of the numbers nor stations express or implied. When you secure your media buy with us you are getting a media figure that has the best name in the industry. You are getting a voice and talent that is tried and true in the industry. You are getting a household name and the efforts we put forward to maximize your media buy. Our success is contingent on your success.
We have rates that are modular that you choose from. Or, we have customized rates based on a budget you give us. Either way, both is easy on the pocketbook. Look, we don’t work out of the front of a VW. We are full time garden communicators since 1986. The reason for our success is that we help our advertisers. You can’t do what we do for this long and not be good at it.
Bluntly, we are not a swap meet so the rate we give is the best rate, period. Unless prior arrangements are made, all advertising and underwriting is pre-paid. If you are an advertising agency securing a media buy on behalf of a company we do not include your agency fee in our invoicing. The invoice we give you is the rate you pay - no exceptions!
In addition, due to the ever changing landscape of media outlets we have, we do not make any claim to the accuracy of the numbers nor stations express or implied. When you secure your media buy with us you are getting a media figure that has the best name in the industry. You are getting a voice and talent that is tried and true in the industry. You are getting a household name and the efforts we put forward to maximize your media buy. Our success is contingent on your success.
Contact Us Now!
Things Green is a subsidiary of Sustainable Environmental Education, a 501 ( c )3 Organization
Physical Address: 7302 Pierce Avenue, Whittier, CA 90602
Mailing Address: P.O.Box 5832, Whittier, CA 90607-5832
Office Telephone: 800-963-9NewYard (800)963-9927 FAX: 562-273-5176
Website: ThingsGreen.com
mail: [email protected]
On-Air Telephone: 1-800-405-NICK(6425)
Physical Address: 7302 Pierce Avenue, Whittier, CA 90602
Mailing Address: P.O.Box 5832, Whittier, CA 90607-5832
Office Telephone: 800-963-9NewYard (800)963-9927 FAX: 562-273-5176
Website: ThingsGreen.com
mail: [email protected]
On-Air Telephone: 1-800-405-NICK(6425)