Why Sponsor Things Green on PBS
Align with the #1 Most Trusted Organization
How much do you trust each organization?
Source: Survey Sampling International (SSI) January 2016.
The PBS "Halo Effect" Improves Brand Perception
Viewers believe PBS sponsors have a greater commitment to quality and excellence
Source: SGPTV Harris Poll. Feb 2015. Nielsen Consumer Insights
Stand Out and Own Your Category
PBS sponsors break through the clutter and enjoy category exclusivity
Source: Kantar Media, 10/15/15 (CBS). National messages only.
PBS Sponsor Messages Get Noticed
Viewers are more likely to pay attention to sponsor messages on PBS
Source: SGPTV Harris Poll. Feb 2015. Nielsen Consumer Insights
Positively Impact Your Bottom Line
PBS viewers prefer to buy products and services from PBS sponsors
Source: SGPTV Harris Poll. Feb 2015. Nielsen Consumer Insight
Reach a Premium Audience
PBS delivers affluent, educated, influential consumers
Source: 2015 Doublebase GfK MRI | 2015 Erdos & Morgan Opinion Leaders Study
Expand Reach with Multiplatform Sponsor Benefits
Extend broadcast with digital, events and custom benefits
Target Audience
Since we've been doing this for over 30 years, we know our audience by age, gender, geographic location, income level and interests. And we'd love to share you with them.
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Branding
Branding follows a simple rule: Advertise today for a sale next year. Not everyone needs your product right now, but when they do, they'll know exactly where to get it.
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PBS Guarantee
PBS is America's largest classroom. We are not allowed to tell people to buy your product. Instead, we use your product to educate them as to why they need it.
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Your Ad Option #1
Underwriting Spot
This could be a 5 second up to 15 second commercial-like spot that plays once at the beginning and once at the end of an episode (that's twice per episode). Watch the sample spots.
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We will write, film and edit a spot for you.
Your Ad Option 2:
Product Placement
This is the most effective and affordable way for Nick Federoff to personally endorse your product. As long as your product meets our requirements, we can create a segment up to 6 minutes long demonstrating your product.
Watch these sample product demonstrations.
Watch these sample product demonstrations.
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PBS will not allow us to tell people to buy your product so we do our best to educate people as to why your product solves their problem. If your product can hold it's own in a demonstration, then this is a great option for you.
Your Ad Option 3:
30 Minute Show Feature
We can create a special episode to air within the normal show schedule. Nick Federoff and his crew will take 1-2 days at your business or location and feature your "green" business. Restrictions apply.
Watch this sample show feature below that we filmed at the Long Beach Airport.
Watch this sample show feature below that we filmed at the Long Beach Airport.
Build your TV ad campaign in 3 simple steps
STEP 1: CONTACT US
Call 562-945-6469 and say that you'd like to advertise on TV.
STEP 2: CREATING THE RIGHT AD
One of our marketing professionals they will help you create an ad that's in line with your marketing plan. We have several options to operate within your budget. TV advertising is very affordable.
STEP 3: BUILDING THE BEST MEDIA PLAN
Your media plan refers to the schedule and frequency in which your ad will play during the show. We'll build you a plan based on your budget and marketing goals.
Call 562-945-6469 and say that you'd like to advertise on TV.
STEP 2: CREATING THE RIGHT AD
One of our marketing professionals they will help you create an ad that's in line with your marketing plan. We have several options to operate within your budget. TV advertising is very affordable.
STEP 3: BUILDING THE BEST MEDIA PLAN
Your media plan refers to the schedule and frequency in which your ad will play during the show. We'll build you a plan based on your budget and marketing goals.